#WTA CEO Stacey Allaster resigning for personal reasons. Thank You for an incredible 6 years! http://t.co/v5xSm16anq pic.twitter.com/xotTmu5PMw
— WTA (@WTA) September 22, 2015
- the growth of women’s tennis in Asia.
- the most successful staging of the WTA year end championships in Istanbul
- the media deal signed with Perform which saw fans of the women’s game being able to watch tennis, from first to last ball and being able to watch matches on repeat ad nauseam
- the use of social media to promote its product
- the #WTARisingStar campaign which has allowed drive by fans a chance to meet the next generation of players
- the Year End Championships that feature players with various rankings competing in an under card tournament
- the visibility of women’s tennis in a way that it has never been visible
- the increase in prize money across all levels of the Tour
- the mandatory tournaments which ensured that tournaments were guaranteed top 10 players at events
- the lack of a Tour sponsor at a time when women’s tennis is becoming increasingly more popular is something that Allaster has failed to achieve. I have never been able to figure out why when tennis is so popular, as evidenced by the numbers from events, the women’s tour has not been able to secure a Tour sponsor
- on court coaching – at a time when the feminist movement was gaining traction, the instituting of this system into the women’s game has been a bone of contention for all fans. As far as I can see the only people who seem to like on court coaching are those in the commentary booth who believe that it adds to their talking points rather than aids the player who is being coached
- the plan to institute a grunt o meter to satisfy the chauvinists who seem to be only offended when women grunt
- top of the list is that the next CEO should be a former player. The women of the WTA do not need a CEO who is coming from another industry. They need someone who has been a player and who knows not only the business of tennis, but also the sport of tennis
- the person must have some experience in marketing. It can’t be that the person coming in is clueless about marketing, and in particular, the marketing of women’s sports.
- Passion – the person must have a vested interest to see this sport and organisation succeed. It can’t be this is a job. It has to be what the person lives and breathes
- Venus Williams – recently graduated with a degree in Business Administration so we know she is qualified. She is a former/current player. She has her own businesses so we know she knows how to do that, plus more importantly, she is Venus Williams. She can do anything
- Chris Evert – now hear me out. She is a former player. She has her own business. She knows the business side of tennis and she has the kind of personality that will make business leaders sit down and listen, plus if anyone can get the Tour a sponsor, it will be Chrissy.
- Steffi Graf – while Graf has stayed out of the spotlight since retiring, what better way to get back into the game than to use the poker face that served you well during your playing days to meet with business leaders and give back to the Tour. She would need help in doing the marketing side of things but that is where her committee would come in.